Provide unbeatable information
Whatever niche you’ve carved out for yourself in your industry, you’ll need to make it as easy as possible for potential customers to actually find you.
Unless they already know and trust your business, one of the best ways to drive organic traffic is via an amazing blog on your website.
What’s an amazing blog? It’s a resource full of relevant, useful content that’s all about helping your readers. It’s objective isn’t to sell – it’s to entertain, inform and engage.
What is content?
Content differs from copywriting in its goal.
Copywriting sells while content informs and entertains.
You’ve probably already got a great website that shows off your products or services, but that’s not enough to make potential customers trust you or feel a connection with your brand.
That’s where content comes in.
Great content elaborates on your niche. Are you renting bikes? Why not post about the trips your customers can take, sights to see and cafes to stop at? If you provide all the associated information and more, your readers know you’re an expert.
Content includes blog posts, guides, kick ass photographs and even videos embedded into your blog.
Company blogs increase brand visibility, create authority and show that all important personality.
Engaging content connects your audience with your brand. By breaking down your expertise and sharing it widely, you’ll gain a loyal, proactive audience that care about your business just like you do.
Need help creating blog posts that share your knowledge in a language your audience understand? I can help.
It’s not just about getting readers to your site. You want them to hang around and keeping dropping by. That’s why I create compelling, informative and engaging posts you won’t find anywhere else.
Get in touch and let’s start creating content.